1. Introduction
NGO in Korea
HISTORY on NGO in KOREA
PURPOSE of NGO in KOREA
OGANIZATION MANAGEMENT in NGO
2. Current Problem of Korean NGO
ENVIRONMENT
Lack
of
Funding
Poor
Communication
Lack
of Capacity
Political
Interference
CULTURE
Lack of Communication
Social Alienation
Lack of Consideration
Lack of Forbearance toward the Weak
emphasized that this perfume had a story, which was ‘The harmony of feministic desire and fairy tales’. These factors all contributed in making Lolita Lempicka a feminine perfume with high quality.
Price – According to Marionnaud, a cosmetics distribution company, Lolita Lempicka had a relatively low price compared to its competitors. Dior’s ‘Dior Homme’, Chanel’s ‘No.5’
In 1994, a British journalist Mark Simpsons used the term ‘Metrosexual’
Refers to a young man living around a metropolis, interested in feminine life style such as fashion, beauty, cooking, interior, etc.
Have confidence in their feminity
Money
Contains both advantages from ‘Macho’, and ‘Metrosexual’
Masculinity emphasized
Tough + Gentle
responsibility, and value creation and among them, he emphasized social responsiblity very much.
1.3 History
The major developments that took place in a chronological order are shown in the table below.
Year Context
1970 Yuhan Kimberly established
1971 Presented the 1st Kotex
1983 Presented the 1st baby diapers Huggies
1984 Started “Keep Korea Green”
1995 Presented “White”
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
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What is Beauty and Sadness about?
It's study of femininity and vulnerability as a reciprocal relationship.
It's the women's vulnerability that makes them so beautiful their
delicate nature makes us appreciate them but they are inherently sad.
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sharp edges(triangles, rectangles), or non-rectangular(circle). The rectangular one makes us feel masculine, conflicts, dynamic and sharp. However non-rectangular one makes us feel feminine, soft, and consistent. The degrees of symmetry can be devided into symmetry and non-symmetry. First one implies balance, atony, order. Then non-symmetry implies particularity, tension and anxiety. Ibid., 287p
are focused on simplicity so that people easily get bored of them. Because of all ages targeting and lack of diversity, they failed to create manias and opinion leaders. To benefit from their targeting strategy and forming communities of opinion leaders as well, they should have produced both masculine and feminine game titles. Also, since on-line system is the most popular trend in game